alpha motorsWho is Alpha Motors?

Alpha Tubular Motors produce a very high quality range of motorization products and accessories for indoor roller blinds, outdoor awnings, shutters and screens, including stylish, easy to use controllers.

Alpha offers reliable, intuitive motorization solutions with a highly competitive edge. Our focus is on genuine high-quality motorization products at a realistic price. All Alpha AC motors carry our 7 year replacement warranty and have been engineered to last 25 years. We also boast some of the most elegant and flexible controllers on the market and our programming is super simple.

Although new to the North American market, Alpha has a strong record of success in Australia where the company was founded. We are currently the second bestselling motor in Australia amongst the usual array of European offerings and we are the number one motor by far in external products. In some categories like External Straight Drop Awnings, we outsell all other brands combined. The reason for this is simple. The combination of high quality and versatility that could only be found in European motors previously at a price retailers were afraid to quote customers, suddenly became available at a price that retailers were willing to actively promote.

In truth, it wasn’t easy for us in the early days. Companies that had only used European products were wary in the beginning. So when they did try us, it was usually on the basis of being a second offering in case a customer didn’t want to pay the price of a European motor. Typically however, after a very short period of time, usually around two months, we would become the preferred or standard offering, and the European motor would be relegated to a “supply on request” offering. Not only did we become the preferred brand, but they started actively promoting motorization in their businesses and manufacturers that previously sold 10–15 motors a month were selling 80–100 a month within a year.

At Alpha we place great importance on doing things the right way. We make a point of being ethical in the way we do business and deal with every situation in a manner designed to keep everybody happy. Likewise, we make sure we dot all our I’s and cross all out T’s in terms of compliance.

Our happy customers within the Australian window coverings and shading systems industry love our products and service, which has given us the huge success we enjoy there. Why not partner with us? We do our best to help you grow both your business and profitability at the same time.

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